Basketball Players Outmatched by NBA Owners Who Deliver Hunter an Ultimatum
By Susan T. Spencer (Guest Columnist)
November 6, 2011
The 2011 National Football League (NFL) lockout lasted four-and-a-half months and gave the National Basketball Players Association (NBPA) a golden opportunity to observe a winning strategy at the bargaining table.
Negotiation is all about leverage—the side with leverage gets a lopsided advantage and will control the terms.
DeMaurice Smith, executive director of the NFLPA, spent a year preparing his organization and players to go toe to toe with the NFL commissioner and the owners’ negotiating committee. It seems that Billy Hunter did not.
The NBPA’s strategy was no match for that of the NBA. As a result, Commissioner David Stern had the negotiating leverage to put a “take it or leave it” deal on the table, good until the close of business Wednesday, November 9.
From the very beginning Billy Hunter rejected Smith’s plan of attack even though it resulted in a fair collective bargaining agreement for the next 10 years…
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