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	<title>Women In Business &#124; Briefcase Essentials</title>
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	<link>http://www.briefcaseessentials.com</link>
	<description>Helping women achieve business success</description>
	<lastBuildDate>Mon, 07 May 2012 08:00:11 +0000</lastBuildDate>
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		<title>Women can open new doors . . .this is a must read!</title>
		<link>http://www.briefcaseessentials.com/women-can-open-new-doors-this-is-a-must-read/</link>
		<comments>http://www.briefcaseessentials.com/women-can-open-new-doors-this-is-a-must-read/#comments</comments>
		<pubDate>Mon, 07 May 2012 08:00:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & opinions]]></category>
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		<guid isPermaLink="false">http://www.briefcaseessentials.com/?p=1666</guid>
		<description><![CDATA[<br />
Time to re-evaluate
The NFLs boys club made a mess of the draft, but its nothing a woman cant fix
THERE WAS ONLY one woman in attendance at JaMarcus Russell&#8217;s 2007 predraft workout &#8212; and she was smitten. She had a good excuse: Macy Grace Miles, daughter of LSU coach Les Miles, was all of 3 years old at [...]<br /><br /><br />]]></description>
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<h1><a href="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2012/05/espn.jpg"><img class="alignright  wp-image-1667" title="espn" src="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2012/05/espn-300x75.jpg" alt="" width="180" height="45" /></a>Time to re-evaluate</h1>
<h3>The NFLs boys club made a mess of the draft, but its nothing a woman cant fix</h3>
<p>THERE WAS ONLY one woman in attendance at JaMarcus Russell&#8217;s 2007 predraft workout &#8212; and she was smitten. She had a good excuse: Macy Grace Miles, daughter of LSU coach Les Miles, was all of 3 years old at the time and had simply tagged along with Dad to cheer on her favorite Tiger. There was no excusing, however, the 100 or so scouts, GMs and coaches who packed the Tigers&#8217; indoor practice facility and swooned in unison every time Russell flashed the now-ironic The Chosen One tattoo on his left arm.</p>
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<p><a href="http://espn.go.com/nfl/draft2012/story/_/id/7821067/nfl-draft-process-needs-woman-opinion-espn-magazine" target="_blank">Read the full article</a> »</p>
<h4>Incoming search terms:</h4><ul><li>rod kurtz</li><li>leonard tose</li><li>mens litigation briefcase</li><li>thom mayer md nfl</li></ul>]]></content:encoded>
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		<title>Thinking About Bringing in a Partner? Read This First</title>
		<link>http://www.briefcaseessentials.com/thinking-about-bringing-in-a-partner-read-this-first/</link>
		<comments>http://www.briefcaseessentials.com/thinking-about-bringing-in-a-partner-read-this-first/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 08:07:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.briefcaseessentials.com/?p=1661</guid>
		<description><![CDATA[<br />Wow! My company was an exhibitor at a sports trade show when  I bumped into a former high school acquaintance that I had not seen in  more than ten years. Unknown to me he had been following my progress as  an independent producer of  tennis clothing for women.
He tracked me down, dragged [...]<br /><br /><br />]]></description>
				<content:encoded><![CDATA[<p><em><a href="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2010/07/forbes_logo.gif"><img class="alignright size-full wp-image-1346" title="forbes_logo" src="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2010/07/forbes_logo.gif" alt="" width="140" height="50" /></a>Wow! </em>My company was an exhibitor at a sports trade show when  I bumped into a former high school acquaintance that I had not seen in  more than ten years. Unknown to me he had been following my progress as  an independent producer of  tennis clothing for women.</p>
<p>He tracked me down, dragged me over to his booth to show me his  company’s tennis dress line and proclaimed that he was sick of being the  sales manager for a large conglomerate and was ready to make a move.  Carl bragged about how much money he had made and boldly proclaimed that  he wanted to buy into my company.</p>
<p>Papillon, my tennis dress manufacturing company, was annually  generating about two million dollars in sales, making a small profit and  my customers were some of the best known department stores in the  country.</p>
<p>When Carl offered to purchase fifty percent of my company for  $500,000 he certainly got my attention. On the surface, this looked like  a great opportunity. His offer was not chicken feed—an equity infusion  of half a million dollars would enable me to double my sales and grow  the company at a much faster pace.</p>
<p><a href="http://www.forbes.com/sites/work-in-progress/2012/02/17/thinking-about-bringing-in-a-partner-read-this-first/" target="_blank">Read the full article</a> »</p>
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		<title>Super Bowl Psychology: What Winning Teams Do Right</title>
		<link>http://www.briefcaseessentials.com/super-bowl-psychology-what-winning-teams-do-right/</link>
		<comments>http://www.briefcaseessentials.com/super-bowl-psychology-what-winning-teams-do-right/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 17:22:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.briefcaseessentials.com/?p=1658</guid>
		<description><![CDATA[<br />By: David Mielach, BusinessNewsDaily Staff Writer
It wasn&#8217;t luck that landed the New York Giants and New England Patriots  in Super Bowl XLVI. Rather, it was the result of months — if not years —  of hard work, team-building and constant preparation. When they take  the field this Sunday at Lucas Oil Stadium [...]<br /><br /><br />]]></description>
				<content:encoded><![CDATA[<p><em>By: David Mielach, BusinessNewsDaily Staff Writer</em></p>
<p>It wasn&#8217;t luck that landed the New York Giants and New England Patriots  in Super Bowl XLVI. Rather, it was the result of months — if not years —  of hard work, team-building and constant preparation. When they take  the field this Sunday at Lucas Oil Stadium in Indianapolis, it is those  qualities that will once again be on display when one team is named  Super Bowl champion.</p>
<p>==== excerpt ====</p>
<p><strong>Build your team</strong></p>
<p><strong><em>&#8220;The way a team plays as a whole determines its success.  You may have the greatest bunch of individual stars in the world, but if  they don&#8217;t play together, the club won&#8217;t be worth a dime.” – Babe Ruth</em></strong></p>
<p>Simply having the right people, however, is not enough to ensure future  success. You have to build your team. Just ask Susan Tose Spencer, who  knows what it takes to build a team both in sports and business.  After  serving as the legal counsel for the Philadelphia Eagles for five years,  Spencer was promoted to general manager of the team, a position she  filled from 1983 to 1985.</p>
<p>&#8220;During that period of time, I was running the business, which included  managing a budget, trying to collect proceeds and all the other things  you would do when trying to run a business,&#8221; said Spencer, who is the  author of &#8220;Briefcase Essentials: Discover Your 12 Natural Talents for  Achieving Success in a Male-Dominated Workplace&#8221; (Greenleaf Book Group,  2011). &#8220;In addition to that, I was also responsible for signing players  to contracts. I also worked with the coaching and scouting staff to try  to work out the numbers for players that would have to fit that into  their scheme without hitting the salary cap.&#8221;</p>
<p>Having the experience of crafting a sports team taught Spencer what it  took to  be successful in the sports world, but her career after leaving  the Eagles taught her what it took to be successful in the business  world as well. After moving on from the NFL, Spencer ran two successful  businesses, one in food distribution and another in meat processing that  dealt with sales worth tens of millions of dollars a year, but her time  as the first female general manager in NFL history taught her about a  quality, present in the sports world that was lacking in the business  world.</p>
<p>&#8220;Team-building is a quality that I find isn’t really prevalent in most large  companies,&#8221; said Spencer, who is in the process of writing a second  book. &#8220;When I use the word team-building, obviously in a sports team, if  you don’t build a team and you don’t have the team buy in, you won&#8217;t  win. In my companies, some of which had over 100 people working there,  teamwork and team spirit was everything.&#8221;</p>
<p>Adding another layer to simply putting the right people in place, both  businesses and sports teams must have the leadership to guide either  their employees or athletes. Even if a team has the most talented  players or employees, the end result will not end in a success if there  is not a strong team spirit and clear leadership in place.</p>
<p>&#8220;All of the coaches I have spoken to told me there is one ingredient  that is unmistakable if you are going to get buy-in from your players or  employees,&#8221; said Spencer. &#8220;You have to be authentic and you need to  know your stuff.  If you are neither of the two you will get no buy-in.  If you get no buy-in, you won&#8217;t have team work and you can&#8217;t build a  team, which means you won&#8217;t be successful.&#8221;</p>
<p><a href="http://www.businessnewsdaily.com/1982-psychology-winning-team.html" target="_blank">Read the full article here</a> »</p>
<h4>Incoming search terms:</h4><ul><li>essentials to make a team be successful</li><li>essentials to winning team</li><li>title</li></ul>]]></content:encoded>
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		<title>Sarah Burkes Legacy &#8211; Risk-Taking in Sports Is Not Just for Men</title>
		<link>http://www.briefcaseessentials.com/sarah-burkes-legacy%e2%80%94risk-taking-in-sports-is-not-just-for-men/</link>
		<comments>http://www.briefcaseessentials.com/sarah-burkes-legacy%e2%80%94risk-taking-in-sports-is-not-just-for-men/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 14:41:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[<br />Women athletes compete in several extreme sports but until now nobody seemed to notice.
Why does it take a catastrophic occurrence for women to get national  attention for competing in death-defying extreme sports, performing the  same feats and taking the same risks as men?
On January 10, 2012, injury struck top freestyle skier Sarah Burke, [...]<br /><br /><br />]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2011/07/Screen-shot-2011-07-12-at-3.08.41-PM.png"><img class="alignright size-full wp-image-1488" title="Screen shot 2011-07-12 at 3.08.41 PM" src="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2011/07/Screen-shot-2011-07-12-at-3.08.41-PM.png" alt="" width="207" height="80" /></a>Women athletes compete in several extreme sports but until now nobody seemed to notice.</p>
<p>Why does it take a catastrophic occurrence for women to get national  attention for competing in death-defying extreme sports, performing the  same feats and taking the same risks as men?</p>
<p>On January 10, 2012, injury struck top freestyle skier Sarah Burke, a  favorite contender for an Olympic medal. She was doing what she loved,  practicing for an upcoming freestyle half-pipe competition. The injury  proved fatal as she died nine days later. She was 29.</p>
<p>Sarah was a fierce competitor whose knees and shoulder were as torn  up as an NFL linebacker’s and whose eye-catching natural beauty and  welcoming personality belied the fact that she was a skiing “superstar.”</p>
<p><a href="http://bleacherreport.com/articles/1033783-sarah-burkes-legacy-risk-taking-in-sports-is-not-just-for-men" target="_blank">Read the full article</a> »</p>
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		<title>Female Leadership Great Asset</title>
		<link>http://www.briefcaseessentials.com/female-leadership-great-asset/</link>
		<comments>http://www.briefcaseessentials.com/female-leadership-great-asset/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 03:19:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.briefcaseessentials.com/?p=1646</guid>
		<description><![CDATA[<br />Home Improvement Retailing- Volume 17, Number 6, December 2011
Article written by Susan T Spencer:  FEMALE LEADERSHIP GREAT ASSET
Read the PDF article »
Incoming search terms:great assetgreat female leaders in businesswomen in business opinions<br /><br /><br />]]></description>
				<content:encoded><![CDATA[<h3>Home Improvement Retailing- Volume 17, Number 6, December 2011</h3>
<p>Article written by Susan T Spencer:  <em>FEMALE LEADERSHIP GREAT ASSET</em></p>
<p><a href="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2012/01/1-14-11-HomeImproRetailing-pg10.pdf">Read the PDF article</a> »</p>
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		<title>Going to Bat for Your People When the Doors Close</title>
		<link>http://www.briefcaseessentials.com/going-to-bat-for-your-people-when-the-doors-close/</link>
		<comments>http://www.briefcaseessentials.com/going-to-bat-for-your-people-when-the-doors-close/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 03:16:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.briefcaseessentials.com/?p=1643</guid>
		<description><![CDATA[<br />Johns Hopkins-Carey Business School-Volume IV, Number 1, Fall/Winter 2011 ONE Magazine
Article written by Susan T Spencer : Going to Bat for Your People When the Doors Close
View the PDF article »
<br /><br /><br />]]></description>
				<content:encoded><![CDATA[<h3>Johns Hopkins-Carey Business School-Volume IV, Number 1, Fall/Winter 2011 ONE Magazine</h3>
<p>Article written by Susan T Spencer : <em>Going to Bat for Your People When the Doors Close</em></p>
<p><a href="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2012/01/johns-hopkins-article0112.pdf">View the PDF article</a> »</p>
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		<title>Briefcase Essentials nominated for the CEO Read Business Book Awards</title>
		<link>http://www.briefcaseessentials.com/briefcase-essentials-nominated-for-the-ceo-read-business-book-awards/</link>
		<comments>http://www.briefcaseessentials.com/briefcase-essentials-nominated-for-the-ceo-read-business-book-awards/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 13:15:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.briefcaseessentials.com/?p=1636</guid>
		<description><![CDATA[<br />
Briefcase Essentials nominated for the CEO Read Business Book Awards
View the full list »
Incoming search terms:briefcases for ceoceo briefcaseessential ceo bookshow to read briefcases<br /><br /><br />]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2011/12/ceo-read-book-award-logo.jpg"><img class="alignright size-medium wp-image-1637" title="ceo-read-book-award-logo" src="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2011/12/ceo-read-book-award-logo-202x300.jpg" alt="" width="202" height="300" /></a><strong></strong><a href="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2011/12/ceo-read-book-award-doc.jpg"><img class="alignright size-full wp-image-1638" title="ceo-read-book-award-doc" src="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2011/12/ceo-read-book-award-doc.jpg" alt="" width="612" height="792" /></a></p>
<p><strong>Briefcase Essentials nominated for the CEO Read Business Book Awards</strong></p>
<p><a href="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2011/12/ceo-read-book-award-doc.jpg" target="_blank">View the full list</a> »</p>
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		<title>Business Networking That Works . . . It&#8217;s Called Quid Pro Quo</title>
		<link>http://www.briefcaseessentials.com/business-networking-that-works-its-called-quid-pro-quo/</link>
		<comments>http://www.briefcaseessentials.com/business-networking-that-works-its-called-quid-pro-quo/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 14:58:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.briefcaseessentials.com/?p=1634</guid>
		<description><![CDATA[<br />Have you ever handed out your business card at a business mixer or  other business related function and initiated a successful business  relationship after the exchange of cards? If the answer is yes you are  also likely to win the lottery.
Business networking has  been described as the process of developing and [...]<br /><br /><br />]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2010/07/forbes_logo.gif"><img class="alignright size-full wp-image-1346" style="margin-left: 5px; margin-right: 5px; border: 1px solid black;" title="forbes_logo" src="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2010/07/forbes_logo.gif" alt="" width="140" height="50" /></a>Have you ever handed out your business card at a business mixer or  other business related function and initiated a successful business  relationship after the exchange of cards? If the answer is yes you are  also likely to win the lottery.</p>
<p><a href="http://www.forbes.com/business/">Business</a> networking has  been described as the process of developing and growing informal  relations for the purpose of gaining business opportunities or  employment. As a successful entrepreneur who has started several  companies from scratch—without knowing anyone in the industry—I can tell  you firsthand that there is only one strategy that works.</p>
<p>I call it <em>quid pro quo </em>while other authors have described it as “the art of reciprocity.”(Joanna Barsh and Susie Cranston, How Remarkable Women Lead, <a href="http://www.forbes.com/places/ny/new-york/">New York</a>:  Crown Business, 2005).  Regardless of how you describe it the concept  is the same—first identify the business person’s hot button and then  offer <em>something of value</em> to complement that target. The “<em>quid” </em>can  be sending a link to an important article or sharing research that you  have done on a subject that you know this businessperson would find  useful, an outreach to help an associate solve a problem, facilitating  an introduction that helps someone else, or even an offer to be a good  listener.</p>
<p><a href="http://www.forbes.com/sites/work-in-progress/2011/12/14/business-networking-that-works-its-called-quid-pro-quo/" target="_blank">Read the full article</a> »</p>
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		<title>Eagles&#8217; Head Coach Andy Reid Is Under Attack by Fans &amp; Media but History Matters</title>
		<link>http://www.briefcaseessentials.com/eagles-head-coach-andy-reid-is-under-attack-by-fans-media-but-history-matters/</link>
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		<pubDate>Mon, 12 Dec 2011 16:00:43 +0000</pubDate>
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		<description><![CDATA[<br />By Susan T. Spencer on December 11, 2011
It was predictable that a series of bad decisions and an already abysmal Eagles season have brought fans to the conclusion that Reid Must Go.  As a former GM of the Philadelphia Eagles, I have seen coaches come and go and know firsthand what it’s like to [...]<br /><br /><br />]]></description>
				<content:encoded><![CDATA[<p><em><a href="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2011/06/Screen-shot-2011-06-30-at-11.30.17-AM.png"><img class="alignright size-full wp-image-1476" style="margin-left: 5px; margin-right: 5px;" title="Screen shot 2011-06-30 at 11.30.17 AM" src="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2011/06/Screen-shot-2011-06-30-at-11.30.17-AM.png" alt="" width="211" height="81" /></a>By Susan T. Spencer on December 11, 2011</em></p>
<p>It was predictable that a series of bad decisions and an already abysmal Eagles season have brought fans to the conclusion that <em>Reid Must Go. </em> As a former GM of the <a href="http://bleacherreport.com/philadelphia-eagles">Philadelphia Eagles</a>, I have seen coaches come and go and know firsthand what it’s like to be on the receiving end of vocal Philly fans.</p>
<p>Yes—<a href="http://bleacherreport.com/andy-reid">Andy Reid</a>’s  moves this season look more like those of a rookie coach. In his  thirteenth year as head coach, he has won sixty percent of regular  season games including seven division championships and one conference  championship. <a href="http://www.pro-football-reference.com/coaches/ReidAn0.htm">http://www.pro-football-reference.com/coaches/ReidAn0.htm</a></p>
<p>Yes—this was touted to be the Eagles’ “dream team,”—a breakout year that would result in winning the Superbowl.</p>
<p>Based  on all the free agent signings, management obviously went along with  this fantasy and committed sixty million dollars to sign Nnamdi  Asomugha, one hundred million to extend <a href="http://bleacherreport.com/michael-vick">Michael Vick</a>’s contract and millions more for other free agents.</p>
<p>In spite of good intentions, the coach&#8217;s new strategy has failed to deliver wins.</p>
<p>Yes—appointing  offensive line coach Juan Castillo as the new Defensive Coordinator is  at best unconventional and at worst ludicrous. Finding a replacement for  former defensive coordinator—Jim Johnson—was no easy assignment.</p>
<p><a href="http://bleacherreport.com/articles/978979-eagles-head-coach-andy-reid-is-under-attack-by-fans-media-but-history-matters" target="_blank">Read the full article</a> »</p>
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		<title>Improvisation &#8212; a Different Way of Solving Business Problems Yields Big Rewards</title>
		<link>http://www.briefcaseessentials.com/improvisation-a-different-way-of-solving-business-problems-yields-big-rewards/</link>
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		<pubDate>Fri, 11 Nov 2011 09:39:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles & opinions]]></category>
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		<description><![CDATA[<br />Are you a problem solver who can improvise when faced with an unexpected challenge? If not, I suggest you learn how to improvise. When  you are able to come up with original and sometimes unconventional  ideas to solve problems you have separated yourself from the pack and  will get noticed.
In business you [...]<br /><br /><br />]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2010/07/forbes_logo.gif"><img class="alignright size-full wp-image-1346" title="forbes_logo" src="http://www.briefcaseessentials.com/wordpress/wp-content/uploads/2010/07/forbes_logo.gif" alt="" width="140" height="50" /></a>Are you a problem solver who can <em>improvise</em> when faced with an unexpected challenge? If not, I suggest you learn how to <em>improvise. </em>When  you are able to come up with original and sometimes unconventional  ideas to solve problems you have separated yourself from the pack and  will get noticed.</p>
<p>In business you are judged by your successes—to be successful you must be a good problem solver. Being able to <em>improvise, </em>by  coming up with unique solutions to difficult situations involves some  risk in putting yourself out there—but the rewards are well worth the  risk. The example that follows describes a risky <em>improvisation </em>that  I cooked up when I was the General Manager of a professional football  team. After you read my story, see if you think my solution was  original, unconventional, and effective—in other words—did it solve the  problem?</p>
<p><a href="http://www.forbes.com/sites/work-in-progress/2011/11/10/improvisation-a-different-way-of-solving-business-problems-yields-big-rewards/" target="_blank">Read the full article</a> »</p>
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